Interview Question
1. Have you had any experience at a music festival?
a. If you have，what kind of experience?
b. If not, what kind of music festival do you want to attend?
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2. What kind of music do you like?
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3. Do you have any opinions about the APP registration process, and what information do you want the login interface of the app to provide?
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4. What kind of information do you want to see on the homepage?
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5. What do you want to buy in the app shopping cart?
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6. How many days will you choose to participate in the music festival with your friends?
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7. What facilities do you hope to provide on site?
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8. What problems do you think will be encountered during the event?
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9. We have 20 bands participating in the event, what information do you want to see them in app?
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10. What other features do you want to add to this app?
Persona
Introduction: "I like K-pop and I listen in the music app every day. I hope to grab the ticket of my favorite k-pop singer in the first time."
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Tester Background
Name: Yvonne
Age: 23
Occupation: Student
Location: Melbourne, Aus
Bio:
Yvonne is a person who loves K-pop.She likes to listen the Korean songs, watch Korean variety and drama, also eat Korean food. She can speak a little simple Korean, all learned from k-pop. She also joined the Blackpink fan club, and created illustrations about Blackpink on Illustrator and Photoshop and shared them on social media. She edited some videos about her favorite member Jennie, which very popular on social media.
In order to see the concert of her favorite singer, she bought a ticket to Korea. She hopes that her friends like k-pop, but they are not very interested, which makes her very upset.
Frustrations
1. Limited peripheral merchandise sold out quickly.
2. Complex purchase channels.
3. What I saw on the Internet does not match the real thing.
4. Lost package.
5. The wait time is too long.
Goals
1. Buy a limited edition of the merchandise.
2. Collect 100 t-shirts and 100 cups about her favorite
idols.
3. See every festival they play.
Scenario One
Yvonne intends to participate in the festival where her favorite K-pop band is coming. She bought merchandise online very early and planned to go to the scene wearing T-shirts. When Yvonne got the T-shirt, she found that the size of the clothes given to her was wrong. She could not wear it because the L size she bought became an S size. Yvonne contacted the after-sales staff. They said that she could go to the scene for replacement.
On the day of the music festival, Yvonne took out the conversation record with the after-sales staff, but someone told her that it was not possible to change the clothes. Because the size of the clothes she wants are sold out. So she buys another one on the spot. What made her even more depressed was that when she wants to return the goods, the staff told her that the return time had passed. Yvonne gave her clothes to her friend.
Scenario Two
Yvonne likes K-pop very much. She likes to collect merchandise that she likes singers or combinations, such as T-shirts and cups. Yvonne learned from the Internet that Blackpink would go to US Coachella, so Yvonne couldn't wait for the website to buy merchandise.
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After two weeks, she received an email saying that the package was lost. Yvonne
contacted the after-sales, they promised to send her again. After waiting for a month, she finally got the merchandise. When she opened it, she found that the CD was damaged, the clothes were not the one she wanted, and the cup was broken. She was mentally devastated. She had to contact the after-sales staff again.
​Moodboard One
​Moodboard Two
